Along with the influx of Chinese migrants into Singapore, founder Mr Tham Kwong Soon came to Singapore in search of a better life. He managed to find a job in a retail shop and could still manage to make ends meet during those tough times. Through his frugal living and entrepreneur spirit, he set up Luen Fook Co in 1935, dealing in the trading of Chinese medicine and herbs.
One day, a close friend and pharmacist from England, handed him a formula to relieve cough. He was skeptical initially and did his own checks and research. After spending some time and effort, he managed to enhance the formulation, realizing that this final product was indeed effective against cough. He saw the potential in this product and decided to market it. In the early 1940s, the African Sea-Coconut Brand was created under Luen Fook Co. and subsequently, the African Sea-Coconut Brand cough mixture was launched.
From the humble beginnings of a small production shophouse in Upper Nankin Street, Singapore ( now known as Nankin Street, off South Bridge Road ), people started to realise the effectiveness of the cough mixture and the demand for it grew, resulting in the expansion of the warehouses and the factories.
Today, factories having production and warehouse facilities are situated in Singapore, Malaysia and Indonesia to meet the rising demands for the African Sea-Coconut Brand cough mixture all over the world.
In 2007, the African Sea-Coconut Brand Lozenges were launched and this product has since grown in popularity in Asia, with the demand from other parts of the world steadily increasing.
The trust and support shown through the generations have made the African Sea-Coconut Brand a household name which represents quality and effectiveness. It is definitely a brand that people look to, for soothing the throat and relieving cough effectively.